Which strategy focuses on offering a unique product to a specific market segment?

The strategy that emphasizes offering a unique product to a specific market segment is known as focused differentiation. This approach involves creating unique offerings that cater specifically to the preferences or needs of a particular niche market, allowing a business to stand out from competitors who may be targeting a broader audience. By focusing on a distinct segment, companies can charge a premium for their specialized products or services, leveraging their unique attributes to attract and retain customers who value those specific features.

In contrast, other strategies like cost leadership prioritize being the lowest-cost provider in the overall market without focusing on differentiation or unique features. Differentiation, in a broader sense, encompasses offering unique products across the entire market rather than honing in on a specific segment. Market penetration aims to increase market share within an existing market without changing the product offering or targeting a specific group. Thus, focused differentiation specifically reflects the intent to offer tailored unique products to a carefully defined customer base.