Western Governors University (WGU) BUS2080 D081 Innovative and Strategic Thinking - Practice Test

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A company wants to improve a product that has been received poorly. Which design thinking stage should they start with?

Define

Starting with the Define stage is essential when a company aims to improve a product that has faced negative reception. This stage focuses on thoroughly understanding the problem at hand, which involves gathering insights about the product's shortcomings and the users' experiences. By defining the core issues, the company can identify specific pain points and unmet needs that need to be addressed.

Engaging with user feedback during this stage allows the organization to clarify what aspects of the product are not meeting expectations and why. This foundational understanding is crucial for guiding subsequent stages, such as ideating solutions and creating prototypes. By first focusing on defining the problem accurately, the company sets itself up for more effective innovations that are responsive to user needs.

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