Which stage involves framing the customer experience goal based on the insights gathered?

The define stage is crucial in the design thinking process as it involves synthesizing the insights gathered during the earlier stages, particularly from the empathize stage. In this phase, the focus is on framing a clear and actionable customer experience goal that reflects the needs and desires of the users. This goal is based on the understanding gained from observations and interactions with the target audience.

By creating a well-defined problem statement, teams can ensure that their innovative ideas and solutions are properly aligned with real customer needs. This clarity helps guide the subsequent ideation and prototyping efforts, making the defined objective essential for successful outcomes in any innovative strategy. Therefore, framing the customer experience goal is a key activity of the define stage, underlining its importance in the overall process of innovative and strategic thinking.