In terms of threats, which factor should Sure Start's consultants focus on?

Focusing on market barriers in Europe and Asia is crucial for Sure Start's consultants because these barriers can significantly impede market entry and expansion efforts. Examining the regulatory, economic, cultural, and logistical factors inherent in these regions is important for identifying potential challenges that could limit the company's ability to compete effectively. Understanding these barriers allows the consultants to develop strategies to mitigate risks and capitalize on emerging opportunities, ensuring that Sure Start can navigate the complexities of doing business in diverse international markets. Addressing market barriers directly impacts long-term growth prospects and sustains competitive advantage in a global marketplace.

The other factors, while potentially important in a broader strategic analysis, either relate more to operational or tactical aspects rather than the overarching structural challenges that market barriers represent in international expansion efforts.