A business aims to increase its market share by 15% within the fiscal year. Which decision-making approach is most appropriate?

The evidence-based decision-making approach is most appropriate for a business aiming to increase its market share by 15% within the fiscal year. This approach emphasizes the use of data, research, and factual evidence to make informed decisions rather than relying solely on intuition or personal experience.

Using evidence-based decision-making allows the business to analyze market trends, customer preferences, competitive positioning, and performance metrics. This systematic analysis can help identify effective strategies, minimize risks, and align resources efficiently to achieve the targeted increase in market share.

In contrast, while intuitive-based decision-making relies on gut feelings and instincts, it may not be as reliable when aiming for specific, quantifiable objectives. Experience-based approaches can provide valuable insights but may not fully leverage current data and trends. Rule-based decision-making can be too rigid, as it involves following predefined procedures that may not adapt well to the dynamic nature of market changes. Therefore, utilizing evidence-based methods is crucial for achieving the decisive, measurable goal of a 15% market share increase.